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Competitive Strategy for Dummies

Competitive Strategy for Dummies by Richard Pettinger


Authors
Richard Pettinger
ISBN
9780470779309
Published
Released
01 / 05 / 2009
Binding
Paperback
Pages
392
Dimensions
192 x 233 x 22mm

This book explains the ideas, theories and principles of Competitive Strategy and shows readers how to apply competitive tools to assess industries, understand competitors, choose competitive positions and gain - and maintain.
25.99
RRP: $32.95
21% off RRP


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