As a boy, James Button fell in love with the Geelong Football Club. It was a family affair. But as the years wore on and the defeats mounted, it became clear: his team would never win a flag. Comeback tells the story of his glorious mistake. James interviews hundreds of people to tell the story of how one footy club changed its culture, on and off the field. Through the fortunes of his team he reveals why so many of us are gripped by an unreasonable passion for the nation's game.