From marketing strategy to packaging, colour is essential for both the positioning and the sales of brands and merchandise. The vast majority of consumers say they pat attention to prevailing trends, and colour influences their decision to purchase a particular product. This book offers insights into the commercial use of colour and discusses trending colour marketing strategies. It includes inspiring case studies and interviews with experts and designers from brands such as HAY, Vitra, Essentiel, Bang & Olufsen and BMW. AUTHOR: Hilde Francq is a trend and colour watcher. Her company, Francq Colors, gives clients creative but also specific advice about trends and colours. Hilde is a member of the Color Marketing Group, an international organisation of colour specialists. She knows better than anyone that colours and trends are essential when marketing a product. Hilde helps international customers from various sectors to choose the right colours, materials, textures, patterns and shapes for their products. These receive a place within the storytelling of every brand. Hilde also gives trend lectures both at home and abroad. SELLING POINTS: . Trending colour theory for marketing and product development . Addresses the question of how colour affects buying behaviour and whether your brand can benefit from a colour strategy . Explores how to implement a colour strategy within your company 20 colour images
