CMYK 2.0: A Cooperative Workflow for Photographers, Designers, and Printers

The essential guide to CMYK rendering for photographers, designers, and printers

* The only book that tackes the entire CMYK process.
* Guides each participant - photographer, designer, printer - on working together as a team to produce stunning and preditable CMYK rendering
* CMYK expert and professional photographer, Rick McCleary guides readers along a new, easy, and efficient CMYK workflow that will yield superior results

Aimed at professional photographers, designers, and printers who desperately need to collaborate on a workflow that reproduces CMYK properly, this book delivers a clearly defined process for creating, preparing, and outputting digital files for optimal results. The design world been clamouring for this type of book for a long time since it's often hard to know who has ownership of each small, yet significant, step in the digital design process. This is a book about the conversion process to CMYK and the need for printers, photographers, and designers to stop blaming each other for bad, inconsistent work and to get a process for printing that consistently works. For example, the color that the photographer expects is the color that the printer prints. In CMYK 2.0: A Cooperative Workflow for Photographers, Designers, and Printers McCleary proposes a whole new workflow that could become the industry standard by offering a clear path through the chaotic, sometimes inscrutable world of CMYK reproduction. He redefines the traditional roles of each of the participants (photographer, designer, and printer), demystifies the often-obtuse information about the process, and outlines new standards of practice that will lead to a more integrated and organic workflow that's easier on everyone and that results in superior, predictable output.