Client Psychology

Client Psychology will be a book that explores the multitude of factors that impact individual financial success, including decision-making, health and marriage/family matters, psychology, behavioral finance, and a multitude of other factors that have a direct or indirect relationship to financial planning practice. This book, with a multitude of contributors from a variety of academic disciplines, will outline the theory behind many of these areas while also explicitly stating how these related areas directly impact financial planning practice (some chapters will build an argument based solely upon theory while other chapters will have exclusively practical applications).