Getting the Most from Your Advertising Dollar.
In a clear, practical and no-nonsense way, this book shows you how to reap rewards from every dollar you spend on advertising - every time. By applying the simple but effective principles of clever advertising, every dollar you spend on advertising will have a clear purpose, will increase sales and will help ensure your business survives and prospers.
'Clever Advertising' shows you how to:
- Choose the right advertising medium for your product or service
- Directly reach your target audience
- Use ratings figures for maximum benefit
- Determine the key benefits of your product or service
- Write great copy
- Work effectively with advertising sales representatives and agencies
Brett Lowe draws on his award-winning experience in radio, TV and newspapers to show you how to ensure that your advertising works brilliantly every time.
