Are your marketing campaigns targeting the right people every time? Does your brand have a strong enough presence in the market place? Do you want to make your marketing stand out from the crowd?
Consumers are bombarded with thousands of marketing messages everyday telling them what they should do, where they should go and what they should buy. With this essential guide, learn how to get ahead of the competition, step by step, in just six weeks of practical guidance.
The book covers the following:
- Week 1: Marketing Plans
- Week 2: Viral Marketing
- Week 3: Building a Brand
- Week 4: Direct Marketing
- Week 5: Free Publicity For Your Business
- Week 6: Consumer Behaviour
This book is based on the best-selling 'In A Week' series used by successful managers in over 20 countries worldwide. Building on the success of the 'In A Week' range, the new 'Six Weeks To' series is endorsed by the Chartered Management Institute.
