The rise of Dell, IKEA, IBM, and FedEx has changed the way consumers and businesses function. "Chain Reaction" takes a look at the successes of these companies and shows how these very different businesses have all come to the same basic plan, leading them to become dominant in their industry. In "Chain Reaction", Robert Malone argues that success in business is based upon an aggressive and intelligent supply chain strategy. He contends that the most effective business logistics today allow a business to manufacture, distribute, and sell on demand, and he shows in detail how superpower companies have mastered the strategy. It's a must-read for anyone who wants to understand the companies profiled in the book, as well as anyone who loves to know how things work.
