Anyone in the creative world who faces the challenge of designing or supervising new marketing work will find this book inspirational and indispensable.
Showcased in this highly visual book is an incredible selection of outstanding and noteworthy catelogues, direct mail pieces, and e-commerce sites that lead the pack in projecting a brand image and selling merchandise. High quality reproductions with short, perceptive comments tell the story. All the elements that go into making these efforts successful can be found: the designs that get attention, the copy that invites reading, the merchandise that is shown to perfection, and all the details that can't be overlooked.
Whether it's high-end electronics, sportswear, fine jewelry of food - whether the client is a small boutique, a huge big-box retailer or a European luxury accessories manufacturer - something can always be learned from seeing the best work, the work that effectively reaches its audience and leaves a lasting impression.
