Canned!: Artwork of the Modern American Beer Can

Canned!: Artwork of the Modern American Beer Can by PHILLIPS RUSS


ISBN
9780764345630
Published
Binding
Hardcover
Dimensions
279 x 216mm

In 2002, Oskar Blues Brewery founder and owner Dale Katechis made a decision that would have a resounding impact on craft beer manufacturing for years to come. By putting his Dale's Pale Ale, a bold and flavourful brew, in a can, he dared venture where only the big corporate brands had gone before. A decade later the canning movement is in full swing, with hundreds of craft breweries now canning their beers. This volume provides a close look at the original artwork on 600 different modern beer cans from 40 states. Get to know the story behind your favourite beer's name and can design, with examples from breweries such as Sierra Nevada, Ska, Midnight Sun, Maui, New Belgium, Oskar Blues, and nearly 200 others. The craft breweries featured in this book turned canning beer into an art form! AUTHOR: Russ Phillips is the Founder and Editor of CraftCans.com as well as a contributor and columnist for several beer-related publications both online and in print. He is a lover of all things craft beer, and an avid traveller. He lives with his wonderful wife, two great kids, and two dogs. He also has way too many empty beer cans in his basement. This is his first book. 948 colour photographs
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