Business Valuation: An Integrated Theory, Second Edition

The first book to show business appraisers why they do what they do and how everything is interrelated

Helping readers understand the why of business valuation, this book assembles the various valuation concepts into a theoretically and practically consistent whole. Now updated and revised, it presents financial valuation concepts as part of a comprehensive picture of business valuation rather than a disjointed collection of discount rates, premiums, and discounts.

Z. Christopher Mercer, ASA, CFA, (Memphis, TN) CEO of Mercer Capital, is a luminary in the field of business valuation. He is the author of several business valuation books. Travis W. Harms, CFA, CPA/ABV (Memphis, TN) Vice President of Mercer Capital, has broad experience providing valuation and investment banking services to hundreds of companies in an array of industries.