Business to Brand by Fiona Killackey


ISBN
9781743799710
Published
Binding
Paperback
Pages
256
Dimensions
160 x 210mm

Business to Brand: Moving from Transaction to Transformation is the definitive guide for all small business owners who want to create a brand – not just a business.
 
Anyone can start a business, but how do you develop it into a brand? In this practical guide – the follow-up to the hugely successful business book, Passion. Purpose. Profit. – award-winning author, business coach and podcaster Fiona Killackey (of My Daily Business) shows you how to transform your business into a brand your customers can truly connect with. Whether you are just starting out or are decades into your business journey, you will learn the essential frameworks for moving your audience from simply transacting with your business to being transformed by your brand.
 
From product development to positioning, visual identity to values, team building to tone of voice, you’ll have a clear understanding of where you’re going and exactly how you’ll get there. Complete with step-by-step tips and templates, as well as case studies and interviews with successful brand owners, Business to Brand will have you energised and excited about your future.
Christmas Catalogue 2024 x BookFrenzy
33.99
RRP: $39.99
15% off RRP



Instore Price: $39.99
Enter your Postcode or Suburb to view availability and delivery times.
If ordered before the 9th of December, this product should arrive by Christmas

Other Titles by Fiona Killackey

Passion Purpose Profit
34.99
29.74
15% Off

You might also like

The Lean Startup
35.00
29.75
15% Off
The 100 Startup
21.99
18.69
15% Off
Side Hustle
21.99
18.69
15% Off

RRP refers to the Recommended Retail Price as set out by the original publisher at time of release.
The RRP set by overseas publishers may vary to those set by local publishers due to exchange rates and shipping costs.
Due to our competitive pricing, we may have not sold all products at their original RRP.