Strategy is key to business success, but - bombarded with information from professional literature, gurus and consultants - where can you find a workable and effective description of strategy that will be feasible in most, if not all, situations?
'Business Strategy': A concise guide to theory and application for managers is the answer. Based on the knowledge and practical insights of practicing managers and consultants, the book is a concise, yet comprehensive, guide to all facets of strategy - from formulation and planning to implementation.
