iPhone and iPod touch app development is serious business, which is why there are so many blogs, tweets, and online discussions about it, and why there is so much general interest in the measures of iTunes App Store success. And the success stories keep coming from all corners of the rapidly expanding iPhone developer universe. The Business of iPhone App Development is a developer's guide to achieving and managing success right from the start of the design and development process. This book includes the information to help you, the developer, plan every aspect of your app with an eye toward business success-from design, to implementation, to the importance of early and continued market analysis, and on past launch into support and updates. And let's not forget the business of the iTunes App Store itself! This is the book you wish you had read before you launched your first app!
