The phenomenal success of the iPhone, iPod touch, and now the iPad has ushered in a "gold rush" for developers, but with well over 100,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iPhone and iPad apps requires a lot of organization and some strategic planning. This book will show you how to incorporate marketing and business savvy into every aspect of the design and development process, giving your app the best possible chance of succeeding in the App Store. Updated for iPhone OS 4, this book also covers iAd, including the iAd API and strategies for maximizing your advertising return - enabling you to keep your apps affordable and still achieve success.
