My Entrepreneurial Journey - Profits With Principles
Anita Roddick is one the world's most outspoken, controversial and successful entrepreneurs of this age.
'Business As Unusual' charts the story of Roddick and the Body Shop. Roddick tackles a wide range of personal and political issues, from self-esteem, to human rights abuses within the context of corporate behaviour. Roddick explains that you can make a profit and make a positive contribution to the community; you can trade on a global scale and you can stick your neck out with campaigns for human rights, while opening scores of shops each year.
Roddick and The Body Shop is one of the business success stories of the century. This book shows you how and why.
