Dimensions
139 x 215 x 16mm
A business model describes how a business might create and deliver value. A vital tool for business strategy, it enables a company to experiment with different scenarios and see how sensitive predicted results are to changes in the value of assumptions.
It allows a company to consider what it is aiming to achieve and to avoid doing the wrong thing really well. "Business and Financial Models" provides an accessible introduction to business modeling, with guidance on using Microsoft Excel and coverage of new visual thinking techniques - and how these can be incorporated into conventional business modeling.
