During his twenty-five-year career‚ this 'real estate rock czar' (Wall Street Journal) and undisputed 'king of the ready-made dream homes' (USA Today) has not only survived but thrived through all economic conditions by taking the contrarian position and making his own markets. BURST THIS! presents a resounding counter-opinion to the doomsayers and the get-rich-quick schemers‚ helping readers guard against falling into their traps.
From first-time home buyers to seasoned real estate deal-makers‚ investors of all experience levels learn to turn the bubble mentality inside out‚ transforming it into a protective force field.
McKinney reveals six distinct real-estate cycles over the last thirty-five years‚ and he sifts out critical‚ recurring trends that highlight significant opportunities while signaling you where history might repeat itself.
Get the evidentiary truth‚ not the fear-mongering or the sugar-coating‚ on real-estate's ups and downs. See exactly how McKinney has successfully handled these predictable cycles with timeless financial and investment strategies.
Pinpoint the real-estate investments‚ and a proven approach to marketing them‚ that have consistently shown immunity to the market's volatile fluctuations.
See how you can aspire not just to survival‚ but also to what McKinney calls 'thrival‚' developing your ability to capitalize on market conditions.
Discover why the positive and negative excitement (a.k.a. greed and fear) associated with boom and bust times are your worst enemies‚ brought out by nothing more than recurring market cycles.
