Bullshit is everywhere. Some of it is just lazy, some is complete nonsense, and yet some is at least trying to communicate something, even if it fails. Bestselling author Kevin Duncan has been on a life mission to improve business language and understanding. In his latest book, he weeds out the worst offenders, and the contexts in which they most frequently occur, to provide readers with a path to clear communication. The book starts with an examination of why we seem to use so much jargon and non-sensical words and phrases in our daily working lives. Duncan then lists and analyses the 100 most popular examples of bullshit used internally and externally, their real meaning, and rates how harmless or dangerous they are. The book ends with advice on dealing with bullshitters and a manifesto to help anyone achieve clear, bullshit-free communication. AUTHOR: Kevin Duncan is a business advisor, marketing expert and author of several bestselling business books, including The Diagrams Book (LID) and The Ideas Book (LID). SELLING POINTS: . How to be a clear and confident communicator by doing away with jargon and bullshit . Communication is a key career skill for anyone at any level ? this guide helps you to remove the bullshit . Written by a bestselling business author who has a passion for improving business language . Analyses and ranks ? with wit and conciseness ? 100 of the most popular pieces of business jargon and bullshit . Includes a manifesto for bullshit-free communication to help the reader change their daily style and approach
