Building Interactive Entertainment And E-Commerce Content For Microsoft TV

Building Interactive Entertainment And E-Commerce Content For Microsoft TV by Peter Krebs & Julie Hammerquist & Charlie Kindschi


ISBN
9780735606289
Published
Binding
Other
Pages
512

Beginner - Intermediate Level Users.
Includes CD-ROM.

With easy-to-follow tutorials, ready-to-use HTML templates, and loads of working samples, this book meets the needs of both segments in a burgeoning market - Web developers proficient with HTML but not with television production; and television professionals needing to better understand, envision, and initiate enhanced TV projects.

This book describes a variety of design techniques and methods to readily adapt existing broadcast and Web material for interactive television and WebTV. Using Microsoft's WebTV Plus and WebTV for Windows 98 technologies, and following design standards outlined by the Advanced Television Enhancement Forum Specification (ATVEF), you learn how to integrate HTML content into television to transform traditionally passive TV viewing into a richer, more engaging, self-directed experience.
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