Building A Brand In A Week

With work pressures mounting and information overload, do you find it hard to develop your skills? Whether you are new to a subject, or need to brush up on your existing knowledge, the 'In A Week' guides make it as easy as possible for you by breaking down subjects into simple steps that can be learnt in just one week.

This book covers the following:
- From products to brands - what brands are and how to use them
- What have we got? The brand audit - company and customers
- Completing the audit - analysing competitors and channels to market
- Constructing the plan
- Bringing the brand to life
- Communicating the plan and building brand relationships
- Managing the plan - review of the process and golden rules