The 1960s is one of the most exciting fashion decades of the twentieth century, where British pop and youth culture created a stylish look that set trends all aroundthe world. This book reveals how the 1960s British look was inspired by socialchanges and championed by innovative new designers like Mary Quant. Theirunconventional designs spread rapidly from small fashionable boutiques on CarnabyStreet to Main Street thanks, in part, to rock stars like The Who, models like Twiggy, and celebrity photographer David Bailey.