Brewing Up a Business: Adventures in Beer From the Founder of Dogfish Head Craft Brewery, Revised and Updated

Brewing Up a Business: Adventures in Beer From the Founder of Dogfish Head Craft Brewery, Revised and Updated by Sam Calagione


ISBN
9780470942314
Published
Released
01 / 02 / 2011
Binding
Paperback
Pages
304
Dimensions
153 x 227 x 21mm

Updated business wisdom from the founder of Dogfish Head, the nation's fastest growing independent craft brewery

Starting with nothing more than a home brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality in the form of Dogfish Head Craft Brewery, one of America's best and fastest growing craft breweries.

In this newly updated Second Edition, Calagione offers a deeper real-world look at entrepreneurship and what it takes to operate and grow a successful business. In several new chapters, he discusses Dogfish's most innovative marketing ideas, including how social media has become an integral part of the business model and how other small businesses can use it to catch up with bigger competitors. Calagione also presents a compelling argument for choosing to keep his business small and artisanal, despite growing demand for his products.

Updated to offer a more complete look at what it takes to keep a small business booming
An inspiring story of renegade entrepreneurialism and the rewards of dreaming big, working hard, and thinking unconventionally
Shows how to use social media to reach new customers and grow a business
For any entrepreneur with a dream, Brewing Up a Business, Second Edition presents an enlightening, in-depth look at what it takes to succeed on their own terms.
Christmas Catalogue 2024 x BookFrenzy
33.96
RRP: $39.95
15% off RRP


This product is unable to be ordered online. Please check in-store availability.
Instore Price: $39.95
Enter your Postcode or Suburb to view availability and delivery times.

Other Titles by Sam Calagione


You might also like


RRP refers to the Recommended Retail Price as set out by the original publisher at time of release.
The RRP set by overseas publishers may vary to those set by local publishers due to exchange rates and shipping costs.
Due to our competitive pricing, we may have not sold all products at their original RRP.