Avoid the 10 common mistakes that keep you mired in "commodity hell"... and go where your competitors can't follow!
From the 180,000-copy bestselling author of The Leadership Secrets of Colin Powell.
Shows how to overcome the biggest business problem today - commoditization due to competitors' lightning-speed copies of expensive, time-consuming innovations.
Shows how any industry can take radical innovation underground, and execute with relentless discipline to break free from the pack.
