Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself

Use social media to build a great personal brand: how to present yourself as the best solution to customers' and employers' worst problems!

Learn the right ways to sell your knowledge capital, and demonstrate your value to prospects and potential employers.
Rebrand yourself for the new world of social networking.
Use online and offline networking together to successfully navigate your next career change - and the one after that.
Timely resources for navigating unprecedented turbulence in the job market.
In today's turbulent business environment, millions of people are seeking to strengthen their personal brands, and demonstrate far greater value to potential customers and employers. Many of them are seeking to rebrand themselves as they move towards entirely new jobs and careers. Fortunately, social media offers powerful new tools for building personal brands, strengthening business and personal relationships, and showing how you can solve the tough problems that keep customers and potential employers awake at night. Branding Yourself doesn't just introduce these tools: it shows how to use them to build a personal brand that connects you to unprecedented new opportunities.

This book shows how to:

' Build your own storyline and online identity - and start 'living' your brand.
' Choose the social media tools most likely to help you meet your goals.
' Make your blog the 'hub' of your social media 'wheel,' and use it to tell your story far more effectively.
' Integrate online and offline networking to supercharge both personal and professional connections.
' Avoid the killer mistakes too many business social networkers make