Branding: Brand Strategy, Design And Implementation

Brand Strategy, Design and Implementation of Corporate and Product Identity.

This book reveals the history of the branding process, its secrets, and how to create, manage and breathe life into world-beating brands. Whether you want to find out how to design brands and sub-brands for target markets, learn from the greats, or find out how to manage a brand across different media and delivery systems, this book will show you how.

Included is a brand showcase, displaying some of the world's leading exponents. These are brands that have become internationally recognised icons and illustrate design excellence.

Contents:
- Introduction
- Secrets of brand identity
- Branding defined
- Psychology of branding
- Practical implementation
- Offline brands deconstructed
- The most successful web brands and how they got that way