Altman and her partner have developed the Brandmaker Express process for positioning any brand quickly, simply, and powerfully. She uses it to help her clients tap into their own creativity and overcome the paralysis that often afflicts marketing departments.
Through real branding case studies Altman shares her experiences helping top global companies get out of their own way and develop powerful new products, services, and brand campaigns. You'll learn how:
- Dairy Queen used hypotheses, props, and visualization to spark ideas for a new generation of treats
- BriteSmile crafted the perfect headline to make their tooth whitening products shine
- Time Inc. found new ways to inspire their already creative staff to become stronger innovators
Winning the hearts and minds of consumers is not as daunting as you might think. Whether you're a team of one or part of a corporate behemoth, the powerful techniques in 'Brand It Yourself' can help you develop better branding ideas with less stress and wasted time.
