When it comes to sustainable brand presentations, the question is no longer whether we can conserve resources and build green, but how! Sustainability has become a must. But to make circular brand spaces a reality, everyone ? from exhibitors to designers to visitors ? needs to pull in the same direction. The new issue of the Brand Experience & Trade Fair Design Annual features successful examples that demonstrate an intentional approach to people and the environment ? and are inspiring to boot. Text in English and German. AUTHOR: Janina Poesch is architect, journalist and a founder of PLOT ? the network in the field of spatial staging. Since 2008 she has been publishing print and online magazines and reference books about scenography. SELLING POINTS: . The standard work in the trade fair design community . About 60 outstanding international projects 500 colour illustrations
