Adrienne and Greg take you through the 3 rules they have uncovered through their career in the branding industry: storytelling, club making, and country building.
1) Storytelling: no one will care what your product is if you don’t sell them why it is, who you are, and how this will change their lives for the better.
2) Clubmaking: creating an exclusive, just for you feel to your brand will make consumers crave to be a part of the magic.
3) Country Building: once you’ve established yourself as a product people need and want to be a part of, make your company one that is fun to be a part of! Establish a voice for your brand, cohesive marketing, and fun details.
“Competition is ever-present so staying ahead of the curve and being trend-right is so important. Responding to fashion, colours and technology is a must for companies that want to stay relevant to today’s consumer. There is so much noise and distraction these days, it is critical for a brand to have a clear vision and engaging voice that cuts through the clutter.”
