Top CEOs Share the Ideas that Drive the World's Most Successful Companies.
A handy reference for CEOs, middle managers and entrepreneurs looking for expert advice on motivation, trendspotting, management, competition, e-commerce and innovation.
Everyone wants to know the ideas that drive the world's most successful companies. 'Boss Talk' presents 21 candid interviews with some of the world's top CEOs on topics of concern to today's manager and entrepreneur - from motivating your employees, managing growth, building a brand, learning from the new economy, trendspotting, and beating the competition to leading a successful turnaround or transition.
The book includes exclusive one-on-one interviews with Jack Welch (GE), Tom Freston (MTV), John Chambers (Cisco Systems), Juergen Schrempp (Daimler-Chrysler), and Leslie Wexner (The Limited), who in their own words describe what it takes to effectively lead an organization in the new economy.
