Third Edition
This new edition is significantly updated and revised, full of interesting anecdotes, including more than one hundred new international business blunders. Well-known old blunders have been replaced in order to update the lessons learned.
We often hear of business success stories. It seems that everyone is willing to relate past successes. However, unless these tales are absolutely incredible, we tend to forget them and consequently learn little of value. Mistakes, on the other hand, are seldom admitted, are easily remembered, and can be used to illustrate valuable lessons. 'Blunders In International Business' takes a fascinating look at how mistakes are made everyday by large and small companies as they try to compete globally. Whether a translation or a management mistake, David Ricks has uncovered many informative, entertaining blunders.
