Blockbusters: The Five Keys To Developing Great New Products

Blockbusters: The Five Keys To Developing Great New Products by Gary S Lynn & Richard R Reilly


ISBN
9780060084745
Published
Released
01 / 09 / 2003
Binding
Paperback
Pages
424

What makes a new product a breakthrough product? The answers are drawn from a 10-year study of innovation that identified five critical practices that separate the best product development teams from the rest.

Based on the results of this research, Blockbusters explores the five critical practices of the award-winning teams that outperformed all the others.
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