Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment

What is behind the phenomenal success of entertainment businesses such as Warner Bros., Marvel Enterprises, and Real Madrid — along with such stars as Jay-Z, Lady Gaga, and LeBron James? Which strategies give leaders in film, television, music, publishing, and sports an edge over their rivals?

Full of inside stories emerging from her unprecedented access to some of the world's most successful entertainment brands, Blockbusters is destined to become required reading for anyone seeking to understand how the entertainment industry really works — and how to navigate today's high-stakes business world at large.