Birthing the Elephant A Woman's Go For It Guide To Starting and Growing a Successful Business

Customized for the female entrepreneur's unique psychological experience of launching a business, BIRTHING THE ELEPHANT goes beyond logistics to prepare women for the emotional challenges they will face, with expert advice on reshaping one's business identity, giving up the paycheck mentality, anticipating problems, and avoiding costly mistakes. This supportive handbook gives the small-business owner the staying power to survive and succeed in the business of her dreams.

*A female entrepreneur's guide to navigating the psychological aspects of launching and building a business during the critical first 18 months.
*Women-owned businesses are increasing at twice the rate of other startups, with 500,000 launches each year.
*With a foreword by cosmetics guru Bobbi Brown.