Pierre Sonage is an unpopular French writer. Only twelve people attended the presentation of his latest novel. So he decides that the only way to become popular is to die, he commits suicide for PR reasons and then goes to hell. But hell is not the place we think it might be. It's a literary hell, where famous and unknown writers are tortured in the same way that their books used to torture readers: James Joyce writes footnotes of his own footnotes, Jack Kerouac can't stop walking, Samuel Beckett endlessly waits for somebody... Dante Alighieri, infinite guide to this whole territory, welcomes Pierre to hell where BBC (Big Brother's Channel) is controlled by George Orwell, William Shakespeare runs the hotel HOTHELLO and gambling house MacBet, Arthur Conan Doyle investigates strange things along with him and everything is full of literature... Bestseller is a "satirical-parody-detective-fantasy-humorous-quest-and-what-we-have missed" genre novel about breaking off the literary cliches, and ignoring or laughing at them. This book is an absolute hell for writers, but at the same time an unbelievable paradise for readers.