Hiroyuki Oka is one of a kind. The young Japanese floral designer is not only gifted with that typical Japanese sense of aesthetics - a combination of detailed craftsmanship, faultless execution and a talent to pare things down to their essence - but has a unique, intelligent view on design and a great sense of humour. His first book Monograph (2013) didn't go unnoticed and this second book Beautiful Vegetables continues on the same path.
Playing the leading role are colourful fruits and vegetables, with flowers and plants in supporting roles. Hiroyuki Oka's witty designs put the quirky character and fascinating personality of many fruits and veggies in the limelight. These conceptual designs transcend the predictability of sheer perfection and are destined to bring a smile to your face.
