Conservationist Smokey BearT and over 400 of his friends who educate, give community service, play sports, and travel to popular places are gathered to share their distinct "attitudes." Each of these stuffed bear toys promotes a message from the organization for which it is the advocate. Tree Bear plants new trees, police bears fight drug use and promote safety, storybook bears educate children about life, and sports bears represent hero athletes. You will recognize so many. _x000D_Over 425 color photos, a very informative text, captions, and a price guide make this book essential for all bear enthusiasts. In the huge world of stuffed animals, these popular bears carry important messages to their communities and they make wonderful collectibles, if you can take the attitudes. AUTHOR: Doll collector and former antiques dealer Joyce Gerardi Rinehart is also author of the companion book to this, **The Bear Made Me Buy It: Product Advertising Bears** (1999), and **Wonderful Raggedy Anns** (1997). She resides on Florida's Gulf Coast.