Dimensions
154 x 236 x 17mm
Countering Greenwash, Infiltration and Other Forms of Corporate Bullying.
As more multinational companies shift to being dependant on their brand and image, they become all the more vulnerable to attacks on that image. So large corporations that are becoming as powerful as governments are using all of their resources to avoid the public relations nightmare of successful activist pressure on their activities.
This book reveals how corporate giants attempt to control their enemies - and how groups and individuals can fight back.
More than just an expose, the book contains the tools to confront corporations by being what they fear most: original, playful, unexpected, small, fast and irresistible as well as decisive, clear - and unstoppable!
