Creating Legendary Service
Legendary service means far more than excellence. It's a new concept that replaces mere customer satisfaction as the goal to strive for in today's insanely competitive markets, encapsulating in a practical way the customer's demand for a stunning and memorable service experience.
It means:
- becoming famous for service - your customers do your marketing for you
- setting stunning new standards of service
- creating a positive emotional connection with your customers
- providing service with a big "S" - legendary for service to the community and the environment
This is a why-to as well as a how-to book, using creativity and imagination to anticipate the customer's unspoken needs. The Batteries in the title are the inspiration, passion and energy which need recharging to recreate fabulous service for your customers. A deeper understanding of the customer's human needs is necessary to inspire their loyalty. This book tackles the vital but under-explored topics such as the deeper psychological, creative and spiritual approaches that are necessary to build a service legend.
