The Power of Strategic Synchronicity.
This book takes readers beyond guerilla marketing, relationship selling and permission marketing, to a place where there is an abundance of perfect customers and clients just waiting to be served. The authors lead readers step-by-step through a paradigm shift in their approach to sales and marketing.
Readers will learn that is no longer productive, or even profitable, to conduct business using war-like marketing techniques such as targeting customers and out-maneuvering the competition.
In fact, these techniques seem antiquated and labour-intensive when compared the Strategic Attraction Planning process, which requires just five minutes of planning each day and makes businesses so highly attractive that perfect customers and clients are drawn to them, like a lighthouse in a storm.
