Art of Influencing and Selling

Plan. Persuade. Negotiate. Collaborate. Sell! "The Art of Influencing and Selling" is designed for anyone looking to evaluate and improve their powers of persuasion in a business environment. From creating new business with existing clients, to creating a new customer base the book provides an invaluable toolkit for developing your skills and opening up opportunities for business growth across a range of industries and scenarios.

It covers: the Psychology of selling a product or service or yourself; the sales pipeline and how to ensure it's realistic; Up-selling, Cross-selling, Cold calling and 'Warm calling'; effective approaches to prospective customers/clients; how to interrogate a database of contacts to get more sales; making effective sales presentations - why there's no second chance to make a first impression!; how to write effective sales materials (brochure, newsletter, fliers); how to ask and get referrals; how to get senior level appointments in your diary; and, closing a sale and follow up.