With this book, consultant Patrick Vermeren builds the much-needed bridge between the worlds of academics and consultants and dares to question both himself and the scientific literature while warning against confirmation bias. In a smooth, highly entertaining, and scientifically sound manner, Vermeren communicates knowledge through this book that will excite both consultants and academics. What is a good leadership style? How do executives key in on employee motivation? These are the central questions in the book, which will no doubt be a source of inspiration for managers who want to optimise their leadership style.