Ametora by W. David Marx


ISBN
9781541604339
Published
Binding
Hardcover
Pages
304

"A fascinating cultural history" (People) of how Japan adopted and ultimately revived traditional American fashion

A strange thing has happened over the last two decades: the world has come to believe that the most "authentic" American garments are those made in Japan. From high-end denim to oxford button-downs, Japanese brands such as UNIQLO, Kamakura Shirts, Beams, and Kapital have built their global businesses by creating the highest-quality versions of classic American casual garments-a style known in Japan as ametora, or "American traditional."

In Ametora, cultural historian W. David Marx traces the Japanese assimilation of American fashion over the past 150 years. Now updated with a new afterword covering the last decade, Ametora shows how Japanese trendsetters and entrepreneurs mimicked, adapted, imported, and ultimately perfected American style, dramatically reshaping not only Japan's culture but also our own.
49.99


This product is unable to be ordered online. Please check in-store availability.
Enter your Postcode or Suburb to view availability and delivery times.

You might also like

Coco Chanel Style Icon
24.99
24.99
_% Off
Coco Chanel Special Edition
42.00
42.00
_% Off
Fashion in Colour
65.00
55.00
15% Off
Christian Dior
42.00
42.00
_% Off
Little Book Of Dior
24.99
24.99
_% Off
Audrey Hepburn
42.00
42.00
_% Off
Textilepedia
69.99
69.99
_% Off
Fashionpedia
74.99
74.99
_% Off

RRP refers to the Recommended Retail Price as set out by the original publisher at time of release.
The RRP set by overseas publishers may vary to those set by local publishers due to exchange rates and shipping costs.
Due to our competitive pricing, we may have not sold all products at their original RRP.