Sports Mania and the Culture that Feeds It.
Pop-culture journalist Dennis Perrin's acute and scathingly funny examination of American sports fans looks behind their often strange, obsessive behaviour to discover what drives them - from outrageous marketing strategies and unbelievable corporate perks, to the wooing of women and the deification of star athletes.
With wit and wisdom, Perrin takes readers on a journey from a high school basketball rivalry to the dizzying heights of Michael Jordan Inc; from the call-in show "Media" to the magnificent prose of A J Liebling; from the antics of Dennis Rodman to the courage of Muhammad Ali.
Taking aim at the multibillion-dollar industry that fuels the fanatic fire, Perrin's book is both provocative and hilarious - and certain to start more arguments than a Mets doubleheader.
