Most firms face a wide gap between their strategic goals and their sales and other go-to-market efforts. Aligning these activities is—or should be—an important component of competitive advantage for entrepreneurs and established companies. Yet for most, it isn’t. This book will help readers close the gap. It is not another book about strategy formulation or another selling skills manual. This book is about aligning strategy and go-to-market efforts.
Practical, thoughtful, clear, and engaging, Aligning Strategy and Sales will give you the know-how and tools to do exactly what the title promises.
