Joel Stern has been called by Fortune "the Adam of EVA". Companies using Economic Value Added (EVA), a strategy created and refined by Stern's firm to measure true economic performance of a company and create shareholder wealth, outperformed companies of comparable capitalisation by an average of 49% over a five-year period, as measured by total returns to shareholders.
As a result, there is no name more synonymous with creating shareholder wealth than his. Since the Stern Stewart & Co's founding almost 20 years ago, he has challenged, provoked, educated, cajoled, agitated, and charmed corporate leaders, redefining what it means to create shareholder wealth. This book tells this unique story of a business heretic.
