Achieving Excellence in Fundraising, 3rd Edition

Achieving Excellence in Fundraising, 3rd Edition by Timothy L Seiler, Eva E Aldrich & Eugene R Tempel


ISBN
9780470551738
Published
Released
03 / 01 / 2011
Binding
Hardcover
Pages
560

Hank Rosso's Achieving Excellence in Fund Raising, 3rd Edition, explains the fund raising profession's major principles, concepts and techniques. A host of respected authors demonstrate why fund raising is a strategic management discipline, and elucidate each step in the fund raising cycle: assessing human and societal needs, setting goals, selecting gift markets and fund raising techniques, soliciting new gifts, and encouraging renewals. This book provides a conceptual foundation for the fund raising profession, thoroughly examining its principles, strategies and methods. Using practical examples, the authors explain the reasoning behind the planning and selection of strategies for all fund raising activities.
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