In the tradition of the E-Myth, Absolute Certainty is a powerful story that will transform the service based business Andrew is like many business operators; completely overwhelmed by his to-do list. His clients are grumbling about his fees, his partners believe the firm is underperforming, and his doctor says' he's heading for a heart attack. All his business is about these days is busyness, and it's not a lot of fun anymore. We join Andrew on a journey of discovery as he meets up with Karen, a graphic designer who has been working on her business in preparation for her region's business awards. As Karen runs through her presentation for his critical benefit, Andrew notices the many similarities between her business and his own. He is impressed by all the ways that Karen has managed to deal with the same general issues of keeping customers happy, invoicing for value (instead of time) and most of all, how she has increased efficiencies that typically lead to bottlenecking that slows down productivity.
