A World Of Difference: Leading In Global Markets With Cultural Intelligence

A World Of Difference: Leading In Global Markets With Cultural Intelligence by Felicity Menzies


ISBN
9780994542434
Published
Binding
Paperback
Pages
300

Having a diverse workforce makes “A World of Difference”. Companies and organisations that have a diverse workforce benefit from increased innovation, creativity, performance and a better bottom line. 

However, building diverse teams in the workforce is not easy. Not everyone has the Cultural Intelligence (CQ) to work with people from other countries and cultures.  Cultural Intelligence is not a personality trait, nor is it something you are born with. Rather, Cultural Intelligence develops through education, training, and experience. A good place to start to find out more about CQ is Felicity Menzies’ new book “A World of Difference”.

Filled with a mix of anecdotes drawn for the author’s personal experiences and  research on this topic, Menzies helps leaders to understand Cultural Intelligence and how it can give them  an enviable competitive advantage.

Companies with leaders and workers who have high Cultural Intelligence are more agile. These organisations can quickly adapt processes, products, and services to capture new opportunities and respond to change across diverse markets.

Cultural Intelligence also promotes successful intercultural relations, both inside and outside the organisation. This improves business performance via enhanced innovation, increased workforce engagement, and more effective partnering.
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