Dimensions
152 x 229 x 28mm
Five Rules for Coping with Crises in Business, Politics, and Life
Damaging stories and rumors can go viral in an instant—now, the nation’s premier political spin doctor teaches you how to cope with disasters in business, politics, and life by telling it all, telling it early, and telling it yourself.Nobody ever calls Lanny Davis to give him good news. As a legal crisis manager and political insider, he’s the man Bill Clinton, Martha Stewart, US representative Charles Rangel, and Whole Foods, among many others, rely on to pull them through public scandal with their reputations intact.
Davis has spent years helping politicians, sports figures, business executives, and corporations through the biggest reputation crises of our times, and each case has aided him in the creation of five invaluable rules that absolutely anyone can use to protect themselves from damaging hearsay—online and off.
hese days, every scandal is tried in the court of public opinion. Refusing to dignify allegations with an answer is grounds for flagellation by the press.In this fascinating and practical resource, Davis tells the real stories behind his famous clients’ very public scandals as he explains what he and his team did right, what they did wrong, and how they learned from their mistakes and successes. As impossible as it is to believe, many public relations experts still rely on the faulty Nixon model—deny, deny, deny. Instead, Davis believes, it is important to tell the full story yourself, even if it means sharing unflattering details before they leak on their own. By getting ahead of the story, you have more control over how the information is reported and perceived in the media.
